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Marketing Wizard

Marketing Wizard

Fort Lauderdale, FL

Job Description

The Marketing Wizard will support many marketing initiatives within the company, including online promotion, lead generation, and collateral development, preparation of presentations and project management of marketing-related tasks. The objective of this position is to establish DonorCommunity as the leaders in the world of online fundraising.This is an incredibly unique position with a fast growing young company and will enable you to have a strong influence on all marketing efforts across the company.

To achieve success in this role the individual must be a self-starter, speak and write exceptionally well, and bring a positive creative attitude to work each and every day. A passion for technology is a strong plus. We are looking for someone who will not be afraid to come up with new ideas and projects, and will enjoy a position that will utilize and implement that creativity.

Tasks/Responsibilities

The candidate must have a firm grasp on driving traffic to the website for the purpose of creating warm "inbound" leads. They must be able to work collaboratively and execute the implementation of a successful marketing mix across the company:

  • Develop overall marketing and branding strategy for DonorCommunity to be consistent across all channels
  • Develop and implement a robust marketing strategy for the company through a variety of efforts in order to drive revenue (Lunch and Learns, Webinars, Content generation, Web optimization, Brand recognition, Social Media, Business Development etc.)
  • Position DonorCommunity as the leaders in the world of online fundraising and donor management
  • Develop and implement digital marketing strategies including, but not limited to: Webinars, Content creation and paid distribution, SEO, SEM, PPC advertising, Social Media etc. in order to drive revenue
  • Develop and implement traditional marketing strategies including, but not limited to: Lunch and Learns, Business Development, generating Case studies and Press releases, Tradeshows, Public Relations, Content creation and distribution etc. in order to drive revenue
  • Develop and implement strategic campaigns to industry verticals/sectors/regions in order to generate warm leads for DonorCommunity
  • Conduct market-research activities, including competitive evaluation, market identification, etc.
  • Coordinate Lunch and Learns in collaboration with consultants
  • Track and maintain analytics on all marketing efforts to show an ROI
  • Develop a realistic budget with a detailed plan on how to accomplish the above strategies
  • Develop a PR strategy

Background/Skills

Required Skills:

  • Exceptional written and oral communication skills
  • Firm grasp on social media marketing for B2B company
  • Understanding of lead conversion through website from PPC and other ad campaigns
  • Familiarity with email marketing software and content management systems
  • Ability to build and manage a team to implement marketing efforts
  • Ability to work collaborative and autonomously to ensure deadlines for marketing initiatives are met
  • Highly organized and ability to articulate and execute ideas and strategies clearly

Technical Skills and Education:

  • A bachelor's degree in marketing, advertising or communications is strongly preferred with at least 4-6 years of strategic marketing or related experience including online marketing and product marketing.
  • Adobe Creative Suite (Photoshop, InDesign, Illustrator)
  • HTML and CSS knowledge strongly preferred
  • Microsoft Office and presentation design in PowerPoint

Compensation

Compensation commensurate with experience. Please submit salary requirements when applying for this position.

Job Type: Full-time

Required education:

  • Bachelor's

Required experience:

  • Marketing: 2 years

If interested, please click below to apply. Please also submit the following:

  • Cover letter
  • Resume in Word format
  • Salary requirements
  • Best time to call
  • Phone number to reach you

We are an equal opportunity employer.