Visibility begins with your audience. Today there are many opportunities to know more about your audience. “Knowing your audience” really means understanding it. Here are four steps to help you achieve that goal.
The donate button is one of the key features of your website. In 2011, more than 70% of people donated online while 39% did it in person and 34% by mail. More current data would certainly show that the percentage of mobile donations has increased even more due to the risen use of mobile devices to access the Web.
Creating donor profiles will change the way you communicate with your donors and ultimately, how you fundraise. Without donor profiles, you may unwittingly be communicating the wrong message to your donors.
There’s no doubt that online fundraising is sweeping the globe as a great resource for nonprofits. Last year, nonprofits around the world collectively raised $116,000,000 on #GivingTuesday. Understanding what to do (and what not do) can make #GivingTuesday a hit for your nonprofit too.
The key to gaining additional donors, extended support, and deeper community understanding lies within your storytelling strategy. Explaining your nonprofit's true essence leads to quickening of your mission and an increased impact on your audience.
Before a donor chooses to give to your organization, he or she will most likely check out your website first. If you’d like to ensure you make the right impression, The following is a list of qualities your website should have to maximize its impact on current and potential supporters.
Social media users know a spammer when they see one. In today’s environment, a spammer is nothing more than someone who only cares about pushing out a message. It’s your job to see that supporters don’t fall into this mode with their fundraising efforts.
Peer pressure—not so good. Peer-to-peer (P2P) fundraising, though? Downright awesome! It’s a concept that’s caught on like wildfire with nonprofit organizations, and it’s fueled by the power of social media.
For anyone aspiring to make a positive impact on this planet over the next couple decades, Generation Z’s growing presence and involvement in world happenings makes knowing what makes this generation tick a top priority. After all, these kids are gonna be tomorrow’s world leaders.