DonorCommunity, Inc., developers of the industry-leading cloud-based platform for online fundraising and event management and Telosa Software, developers of the affordable and easy-to-use Exceed! Basic, Exceed! Premier, and Exceed Beyond line of Donor Management solutions, jointly announced today that the two companies have merged to form Arreva, a software company serving the fundraising needs of nonprofit organization across the globe.

Efficient fundraising campaigns require mailing lists that are free from any communications that won’t generate donations. The goal of effective email activism is to keep your content short and sweet—don’t waste your audience’s time.

Visibility begins with your audience. Today there are many opportunities to know more about your audience. “Knowing your audience” really means understanding it. Here are four steps to help you achieve that goal.

The donate button is one of the key features of your website. In 2011, more than 70% of people donated online while 39% did it in person and 34% by mail. More current data would certainly show that the percentage of mobile donations has increased even more due to the risen use of mobile devices to access the Web.

Creating donor profiles will change the way you communicate with your donors and ultimately, how you fundraise. Without donor profiles, you may unwittingly be communicating the wrong message to your donors.

Use these metrics to evaluate the success of your campaigns and boost the health of your organization.

Even if you’re a volunteer management veteran, you might find some of the following recommendations helpful to up your fundraising game.

There’s no doubt that online fundraising is sweeping the globe as a great resource for nonprofits. Last year, nonprofits around the world collectively raised $116,000,000 on #GivingTuesday. Understanding what to do (and what not do) can make #GivingTuesday a hit for your nonprofit too.

The key to gaining additional donors, extended support, and deeper community understanding lies within your storytelling strategy. Explaining your nonprofit's true essence leads to quickening of your mission and an increased impact on your audience.

What are the top reasons people unsubscribe from nonprofit email lists? DonorCommunity examines the relationship between you and your readers.

Your landing page present provides your first (and possibly only) opportunity to convert a prospect into an active supporter. Check out the building blocks of a successful fundraising landing page.

Before a donor chooses to give to your organization, he or she will most likely check out your website first. If you’d like to ensure you make the right impression, The following is a list of qualities your website should have to maximize its impact on current and potential supporters.

Smaller, steady contributions each month make online fundraising easier for donors, and generate predictable revenue for you.

To be truly useful a CRM should also be tightly integrated with the applications nonprofits use for email marketing, event management, volunteer management, and donation tracking.

Social media users know a spammer when they see one. In today’s environment, a spammer is nothing more than someone who only cares about pushing out a message. It’s your job to see that supporters don’t fall into this mode with their fundraising efforts.

Don't Fear the Peer: 5 Tips for Nonprofits Exploring Peer-to-Peer Fundraising New to peer-to-peer fundraising? There’s nothing to fear! DonorCommunity has 5 tips for nonprofits...

Nonprofit retention rates have fallen steadily over the last decade. Discover what can your NPO do to retain donors and cultivate more meaningful relationships.

For your limited staff and tight budget, automating your email marketing will not only make your job easier, but more efficient at nurturing leads and strengthening your connection to constituents.

Peer pressure—not so good. Peer-to-peer (P2P) fundraising, though? Downright awesome! It’s a concept that’s caught on like wildfire with nonprofit organizations, and it’s fueled by the power of social media.

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