Visibility begins with your audience. Today there are many opportunities to know more about your audience. “Knowing your audience” really means understanding it. Here are four steps to help you achieve that goal.
So you are one of those wonderful dreamers who is working toward making their vision a reality by pouring all your energy into a nonprofit, but you think you have one problem: you’re a little quiet, a little introverted.
Peer pressure—not so good. Peer-to-peer (P2P) fundraising, though? Downright awesome! It’s a concept that’s caught on like wildfire with nonprofit organizations, and it’s fueled by the power of social media. P2P makes it easy to turn your entire base of supporters into fundraisers.
Executive Directors have a great deal of responsibility to the entire staff at a nonprofit organization. It’s literally in the title: they must execute all programs, policies, strategies, initiatives, operations, and communications of the organization.
The key to gaining additional donors, extended support, and deeper community understanding lies within your storytelling strategy. Explaining your nonprofit's true essence leads to quickening of your mission and an increased impact on your audience.
Efficient fundraising campaigns require mailing lists that are free from any communications that won’t generate donations. The goal of effective email activism is to keep your content short and sweet—don’t waste your audience’s time.
There’s no doubt that online fundraising is sweeping the globe as a great resource for nonprofits. Last year, nonprofits around the world collectively raised $116,000,000 on #GivingTuesday. Understanding what to do (and what not do) can make #GivingTuesday a hit for your nonprofit too.
Creating donor profiles will change the way you communicate with your donors and ultimately, how you fundraise. Without donor profiles, you may unwittingly be communicating the wrong message to your donors.
For anyone aspiring to make a positive impact on this planet over the next couple decades, Generation Z’s growing presence and involvement in world happenings makes knowing what makes this generation tick a top priority. After all, these kids are gonna be tomorrow’s world leaders.
Peer pressure—not so good. Peer-to-peer (P2P) fundraising, though? Downright awesome! It’s a concept that’s caught on like wildfire with nonprofit organizations, and it’s fueled by the power of social media.