So you are one of those wonderful dreamers who is working toward making their vision a reality by pouring all your energy into a nonprofit, but you think you have one problem: you’re a little quiet, a little introverted.
Peer pressure—not so good. Peer-to-peer (P2P) fundraising, though? Downright awesome! It’s a concept that’s caught on like wildfire with nonprofit organizations, and it’s fueled by the power of social media. P2P makes it easy to turn your entire base of supporters into fundraisers.
Executive Directors have a great deal of responsibility to the entire staff at a nonprofit organization. It’s literally in the title: they must execute all programs, policies, strategies, initiatives, operations, and communications of the organization.
There’s no doubt that online fundraising is sweeping the globe as a great resource for nonprofits. Last year, nonprofits around the world collectively raised $116,000,000 on #GivingTuesday. Understanding what to do (and what not do) can make #GivingTuesday a hit for your nonprofit too.
Peer pressure—not so good. Peer-to-peer (P2P) fundraising, though? Downright awesome! It’s a concept that’s caught on like wildfire with nonprofit organizations, and it’s fueled by the power of social media.
So your board engagement is lower than you’d like, board generosity is lacking, and board asks just aren’t happening. Sound familiar? You can turn all of this around and transform your board into an inspired team of fundraisers by following these steps.
Creating a donor database and building profiles help you personalize your outreach, deepening the relationships you need to retain and growing donors and their giving. Donor databases capture all meaningful information about donors and the relationships you have with them, and are necessary for creating donor profiles. Once you have your donor database set up, here are some guidelines for building the profiles.
When it comes to fundraising, sometimes more effort can go into what has to be done rather than who will contribute the funding. Prospect research is the main way to identify donors, and an effective way to approach this is by creating donor profiles, also known as donor personas.