These high-impact tips are for nonprofit marketers who want to streamline their social media strategy to better engage potential and existing donors.

Special events such as dinners and 5K’s have always been popular methods for nonprofits to raise awareness and attract donors to their cause. However, they’re not always profitable.

The key to gaining additional donors, extended support, and deeper community understanding lies within your storytelling strategy. Explaining your nonprofit's true essence leads to quickening of your mission and an increased impact on your audience.

Efficient fundraising campaigns require mailing lists that are free from any communications that won’t generate donations. The goal of effective email activism is to keep your content short and sweet—don’t waste your audience’s time.

Creating donor profiles will change the way you communicate with your donors and ultimately, how you fundraise. Without donor profiles, you may unwittingly be communicating the wrong message to your donors.

For anyone aspiring to make a positive impact on this planet over the next couple decades, Generation Z’s growing presence and involvement in world happenings makes knowing what makes this generation tick a top priority. After all, these kids are gonna be tomorrow’s world leaders.

For your limited staff and tight budget, automating your email marketing will not only make your job easier, but more efficient at nurturing leads and strengthening your connection to constituents.

What are the top reasons people unsubscribe from nonprofit email lists? DonorCommunity examines the relationship between you and your readers.

Branding and marketing are different but complementary strategies for achieving fundraising goals. Branding educates, marketing activates. DonorCommunity shows you how to craft a compelling branding strategy that attracts and retains donors.

Even if you’re a volunteer management veteran, you might find some of the following recommendations helpful to up your fundraising game.

Before a donor chooses to give to your organization, he or she will most likely check out your website first. If you’d like to ensure you make the right impression, The following is a list of qualities your website should have to maximize its impact on current and potential supporters.

Building better relationships with donors starts with understanding their behavior. You’ll improve your marketing as a nonprofit when you can profile your donors.

Social media users know a spammer when they see one. In today’s environment, a spammer is nothing more than someone who only cares about pushing out a message. It’s your job to see that supporters don’t fall into this mode with their fundraising efforts.

Don't Fear the Peer: 5 Tips for Nonprofits Exploring Peer-to-Peer Fundraising New to peer-to-peer fundraising? There’s nothing to fear! DonorCommunity has 5 tips for nonprofits...

The goals of a thank you page are to say thank you (obviously), to make a positive impression, increase constituents’ knowledge of your organization, further engage them with your cause, and get them to spread the word to others.

Your landing page present provides your first (and possibly only) opportunity to convert a prospect into an active supporter. Check out the building blocks of a successful fundraising landing page.

The donate button is one of the key features of your website. In 2011, more than 70% of people donated online while 39% did it in person and 34% by mail. More current data would certainly show that the percentage of mobile donations has increased even more due to the risen use of mobile devices to access the Web.