The key to gaining additional donors, extended support, and deeper community understanding lies within your storytelling strategy. Explaining your nonprofit's true essence leads to quickening of your mission and an increased impact on your audience.
Efficient fundraising campaigns require mailing lists that are free from any communications that won’t generate donations. The goal of effective email activism is to keep your content short and sweet—don’t waste your audience’s time.
Creating donor profiles will change the way you communicate with your donors and ultimately, how you fundraise. Without donor profiles, you may unwittingly be communicating the wrong message to your donors.
For anyone aspiring to make a positive impact on this planet over the next couple decades, Generation Z’s growing presence and involvement in world happenings makes knowing what makes this generation tick a top priority. After all, these kids are gonna be tomorrow’s world leaders.
Branding and marketing are different but complementary strategies for achieving fundraising goals. Branding educates, marketing activates. DonorCommunity shows you how to craft a compelling branding strategy that attracts and retains donors.
Before a donor chooses to give to your organization, he or she will most likely check out your website first. If you’d like to ensure you make the right impression, The following is a list of qualities your website should have to maximize its impact on current and potential supporters.
Social media users know a spammer when they see one. In today’s environment, a spammer is nothing more than someone who only cares about pushing out a message. It’s your job to see that supporters don’t fall into this mode with their fundraising efforts.
The goals of a thank you page are to say thank you (obviously), to make a positive impression, increase constituents’ knowledge of your organization, further engage them with your cause, and get them to spread the word to others.
The donate button is one of the key features of your website. In 2011, more than 70% of people donated online while 39% did it in person and 34% by mail. More current data would certainly show that the percentage of mobile donations has increased even more due to the risen use of mobile devices to access the Web.