At a glance
Number of scholarships
New Event Revenue
Days To Launch Website
Percent Raised Online
Vanaver knew that the group’s primitive fundraising infrastructure was inadequate to the task. The donor list was still being managed using Excel spreadsheets, so fundraising campaigns couldn’t easily be targeted or personalized. The Website had no capability to capture information about visitors or accept online donations. Website updates were diﬃcult and costly to make and even a routine task, such as sending thank you notes to donors, was a tedious, manual process. All in all, it was clear that a new online fundraising and event management infrastructure would be needed – and soon – to ensure the group’s continued ﬁnancial viability.
DonorCommunity seemed to be exactly what they were looking for, and with the added bonus of aﬀordable subscription‐based pricing.
The DonorCommunity implementation team’s ﬁrst assignment was to deploy the intelligent Website that would allow Vanaver and Pennekamp to access all of DonorCommunity’s applications through a secure, online portal and to update the Website with copy-and-paste convenience. In turn, Website visitors would now enjoy an improved design, streamlined navigation and site-wide access to all of the social networking sites associated with each of Breakthrough Miami’s ﬁve campuses. The “powered by DonorCommunity” Website was up and running within 10 business days.
The team proceeded to launch a series of highly targeted and personalized email campaigns based on detailed stakeholder proﬁles, with automated alerts and real‐time reports providing instant feedback on campaign results. Next, the team deployed DonorCommunity’s Event Manager to automate the marketing, ticketing and reservations process for its ﬁrst annual Support‐A‐Scholar celebration. The event was a huge success.
Now, a year later, Breakthrough Miami’s investment in DonorCommunity continues to yield major dividends. In the ﬁrst three months of marketing the second annual Support-A-Scholar celebration, the organization has already met half of its $200,000 goal, which will be allocated to fund scholarships for 200 fortunate students. “About ninety‐ﬁve percent of these donations came through our online donation channel,” says Vanaver. “Before DonorCommunity, the number would have been closer to one percent.”